From ghostwritten opinion pieces, B2B webinar and panel scripts, case studies and corporate blog articles to consumer-facing social, ad, blog, website, and packaging copy, I have a knack for adapting to — and creating — different brand voices. As a content marketer, I have extensive experience in establishing personas, voice and brand guidelines, and content strategy across channels. If you’re interested in help with defining your brand voice, please reach out to me for examples and sample deliverables. Below are select samples of my written work.
Select pieces from publications in which I've been published (either with my own byline or as an executive ghostwriter):
Women’s Health/Advocacy
How to Advocate For Yourself in the Healthcare System - Teal Health
How IVF Shaped Who I Am As a Mother - The Good Trade
A Reclamation of Female Power: How the Women’s March Kickstarted a Movement - The Lily
Are You Complacent in Your Relationship? Here’s How to Tell - The Knot
B2B Thought Leadership/Ghostwriting
How The New York Times Recreated Their Brand with Digital Transformation - Smart Panda Labs
How Benchling’s parental leave policy improved operations and culture as they scaled - Cocoon
The Next Evolution Of Employee Engagement Is Self-Directed - Forbes
Why Retailers Are Losing Trillions of Dollars - TotalRetail
Think Tank: Millennials are More Brand Loyal Than You Think - WWD
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